Benchmarking

In addition to individual surveys, tailor made for specific clients, ICMA Group runs a regular series of benchmarking surveys.

These surveys offer various industry groups the opportunity to combine a highly cost effective study of their customers’ and/or employees’ views with an understanding of how the performance of their company compares with that of their competitors. Participants agree to a core questionnaire and receive their own results placed in context with those of their competitors.

To find out more about our current and future benchmarking surveys please contact us. We are always interested in extending our global portfolio of benchmarks and welcome suggestions for new projects.

Recent benchmarking surveys include the following:

  • Major alcohol manufacturers
  • FMCG (hygiene and food/drinks) supermarkets
  • Major insurance companies
  • Major broker companies
  • Copiers/Multi functionals
  • Major Social Secretaries